At the end of last century, we had a pair.

In Europe and America, China's back shoes have become "tide shoes" that tide makers are eager to buy.

In Europe, its value is at least 50 euros, and the selling price in the United States is as high as 76 dollars.

After the hot market in Europe and America, the shoe has also been booming in the domestic market.

Song Huaizhang, general agent of Jinqiao market shoes, told reporters that the annual sales volume of shoes was around 1 million yuan before 2009. But since the second half of 2009, sales of Huili shoes have started to rise in a straight line, "annual sales have more than doubled to about 2000000.

Especially in the spring and summer of 2010, the supply of power shoes is in short supply, and it is out of stock for a long time.

Yesterday, the first shoe counter in Nanjing was opened in the central shopping mall.

Reporters at the scene, a 20 meter shopping malls wall, filled with a variety of canvas shoes, in addition to the classic red LOGO with white canvas, there are hundreds of lattice, stripes, camouflage and other styles.

The "back to face" shoes are familiar and strange.

In addition to the style, the price of the back shoe is also "changed".

In Song Huaizhang's store, it costs only 34 yuan ~39 yuan to buy a pair of adult shoes for the wholesale price at wholesale price, while the sales price of the shoe shopping mall counters is between 198 yuan and ~298 yuan.

According to the back brand side, the shopping mall counters have great improvement in fabric, design and details, so the price is higher.

A "old department store" who has been immersed in Nanjing's department stores for many years thinks that unlike CONVERSE, VANS and other brands, which have been carefully planned and promoted by brands, and then occupy the market, the popularity of force since 2009 has some contingency.

"How long can the force keep the boom going?"