"Asahi Asahi, China Fashion Designer Creative Award" 09 autumn and winter news conference held successfully

On the afternoon of March 28, 2009, a celebration of the fashion scene in China and Japan began. Jointly sponsored by China Fashion Week Organizing Committee, Japan Asahi Kasheng Corporation and Japan Asahi Asahi Textile Co., Ltd., the 09 autumn and winter news series of "Asahi Asahi China Fashion Designer Creative Award" hosted by the Oriental Bentley culture development center is held at the banquet hall of the 18 floor of block A, Beijing Hotel.

"Asahi Asahi, China Fashion Designer Creative Award" is called "Asahi Asahi China Award". Its purpose is to help Chinese outstanding fashion designers to bring their creative talents into full play and lead the Chinese fashion trend. At the same time, it takes advantage of the wide social impact of China Fashion Week and good display platform to enhance the visibility and influence of Japan's "Asahi Asahi" brand and "Bemberg" in China. The Asahi Asahi China Award annually invites ten top designers from China to sign up for the event. The organizers then invite and organize experts to review the design concept and design draft of the designer. Two designers are selected annually to hold a special fashion show in spring, summer, autumn and winter.

Designers Liu Wei, Zou You and Gu Yi won the award and successfully held a wonderful personal work conference during the China International Fashion week. After winning the prize, the award-winning designers attended a series of activities in China and even in the world with the title of the award-winning designer of "Asahi Asahi China Award". For example, the Busan fashion week, the Chinese fashion ceremony, the cross-strait textile and clothing Expo, the famous fashion designer's exhibition and the Japanese guest exhibition in Japan were believed to be the synonymous with consumers' minds. Famous for its high gold content, "Asahi Asahi China Award" has been held since 2007.

　
受金融危機(jī)的影響，2007年全球經(jīng)濟(jì)普遍遭遇了“寒流”的襲擊，為了迎接“旭化成?中國時裝設(shè)計師創(chuàng)意大獎”兩周年的到來，同時也為了在經(jīng)濟(jì)寒潮中給發(fā)布會帶來一份力量與溫暖，旭化成中國大獎開辦以來的3位著名獲獎設(shè)計師劉薇、鄒游和顧怡也特意來到了新聞發(fā)布會現(xiàn)場，他們以“接力賽”的方式為2007年的“旭化成中國大獎”加油添彩： 首先劉薇用一塊布料在模特人臺上做了個簡單的春夏裝造型，然后顧怡在造型的基礎(chǔ)上做了一些改動，使造型變換了一種風(fēng)格，接下來上臺的鄒游對春夏裝造型做了一些修改和添加，使春夏裝變成了秋冬裝，最后由本屆“旭化成中國大獎”獲獎設(shè)計師劉勇在鄒游的基礎(chǔ)上又有一些改動，把秋冬裝定格為極具個人特色的造型。 The award-winning designer of the 4 famous "Asahi Asahi China awards", using the same model table, shows different styles of costumes and creative costumes. This is the first fashion fashion for 4 Chinese fashion designers to perform four seasons, representing spring, summer, autumn and winter. Subsequently, Sakamoto Masaki, President of Asahi Asahi Textile Co., Ltd. and Wang Qing, President of China Fashion Designers Association, respectively presented Liu Yong with trophies and honorary certificates. Hiruta Shiro, managing director of Japan's Asahi Kasheng Corporation, said at the press conference: "Liu Yong is fully aware of the superiority, fineness, softness, and easy representation of the human body profile. The sense of high quality and high quality, plus the casual costume that has not yet appeared before, is very fresh. We very much hope that the next conference will show the new fashion of Bing ba. "
　　
Wang Qing, chairman of the China Fashion Designers Association, told reporters after the conference: "the establishment of the Creative Award of the Chinese fashion designer is of great significance to improving the innovative consciousness and innovation ability of Chinese local fashion designers. We have seen that the fashion designers who show the awards show the highest level of fashion in China in the past two years, which will greatly promote the Chinese garment industry in line with the international practice."