In eighteenth Century, the British aristocracy was keen on the manor party, a graceful and sportworthy dress, often a proud capital for their showing off skills in hunting, shooting and fishing. Over the centuries, gentlemen and celebrities continue to live in this ancient and romantic traditional lifestyle, and the idea of advocating freedom, enjoying relaxed and casual dress culture is gradually becoming more and more popular and becomes an irresistible trend.

E.J.DRAGON (British Jie Delong) is rooted in the fertile soil of pure English culture. With fashion, noble design concept, excellent quality craft, elegant British gentleman style, it tells the life quality and life sentiment of the wealth era and the wealth elite. Romantic and leisurely, rational and calm, mature and honourable, glory and dream are all in the chest. It flows through the wind and water, and flows with the charm. So that E.J.DRAGON (British Jie Delong) is attracted by the label of noble and gentlemanly men.

In 2000, E.J.DRAGON (British Jie Delong) brought the concept of life in English to China, advocating that it was relaxed and casual, and restored the comfortable and natural state of the body. It advocated a relaxed attitude towards work and life, as elegant and calm as a gentleman in England.

We should strive for noble, romantic, classic and fashionable English style. We should use high-grade, fine cotton, wool and other fabrics to give comfort and reverence to enjoy. The classic black, white and gray will not condone any flaws and omissions, witness the exquisite workmanship and fashion quality in the details, integrate the striking and active colors, make the rational and capable E.J.DRAGON (British Jie Delong) more energetic and romantic in English style; with a low style, steady introverted and detail oriented design style, let E.J.DRAGON (British Jie Delong) be like a real British gentleman and noble, and do not publicize, only fine products can read his noble and profound connotation, and have very fashionable taste. E.J.DRAGON (British Jie Delong)