Just Diamond is an organization under the Henry Jewellery Group of Hongkong town group. Founded in 1976, it operates mainly jewelry.


In June 1991, the group independently established the business of pure gold jewelry, established Just Gold brand, and operated in the form of exclusive stores. By breaking through traditional product design and modern marketing strategy, the company brought revolutionary traditional pure gold jewelry into a new era, creating a new trend of pure gold jewelry in China, Hong Kong and Taiwan, and successfully promoted pure gold jewelry to become a fashionable ornament for the new generation of women.


The outstanding achievements of Just Gold prompted the rapid development of business, and the Just Diamond diamond brand was also established in November, which successfully extended the popular positioning of Just Gold. With the concept of "real woman", diversified design and reasonable pricing strategy, it pioneered the trend of diamond brand.


Just Diamond's product design focuses on creativity, attaches importance to originality and intellectual property rights, and constantly creates new standards for the industry and set up new standards: the first to design cartoon shaped pure gold jewelry, and to collaborate with Disney, Warner Brothers, Levi s s, and several international brands to design cross (crossover) gold jewellery accessories, which constantly brings surprises to consumers and product value-added services, and is the leading brand of jewelry category in Greater China.