The Development Of New Luxury Makes Clothing Brand'S Core Value Management More Urgent.

New luxury refers to the change of luxury consumption crowd and consumption purpose. That is to say, the people who consume luxury goods are no longer limited to a few people, that is, the rich class, but more and more widely spread to the public. The consumption of luxury goods is no longer only the identity of consumers and his social status, but the identity of the quality of luxury goods and brand culture in the consumer's heart.