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Textile And Clothing Brand Strategy Summit Held In Hangzhou

2011/5/16 13:43:00 44

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Textile And Apparel Brand Strategy Forum

Xia Lingmin, Deputy Secretary General of the China Textile Industry Association, Sheng Shihao, deputy director of the Policy Research Office of the provincial government, Huang Huaxin, Dean of the school of humanities, Zhejiang University, Guo Jiannan, Dean of the school of fashion, Zhejiang Sci-Tech University, Li Jianhua, President of Wan Shi Li group Co., Ltd., attended the forum.

Spin

The theme of structural adjustment and pformation and innovation, culture and brand, textile and clothing education and industry dialogue of garment industry is launched.

China Textile and apparel

industry

After 30 years of struggle, a large industrial cluster has been formed. A large number of enterprises in the foreign trade textile and garment manufacturing industry have completed the original capital accumulation and equipment renovation, and their manufacturing level has entered the world. However, in the global trade market shrinking and domestic production costs increasing substantially, many enterprises have begun to explore the way of brand building and upgrading actively; and in the competitive wholesale market, the largest number of small and medium-sized garment enterprises in China are creating and maintaining the junior brand of the enterprise by working hard day and night.

There are no lack of spouses and family workshops, and the strategic promotion of the brand is inevitably put on the agenda of the enterprise.

The predecessor of Zhejiang University, "Qiushi College" and Zhejiang Sci-Tech University's predecessor, "silkworm study hall", were the two earliest Chinese educational institutions founded in Hangzhou during the same period in the late Qing Dynasty by Lin Kai of Hangzhou.

This forum is the first cooperation between the two universities. The two schools will integrate the top domestic theories and practical experts to help Zhejiang textile and garment enterprises enhance their brand and create new models.

business model

Respond to unpredictable market changes.