If the adult shoe and clothing industry is in today's fierce competition, the profit margin is getting lower and lower, so the shoe and clothing business operators have found a brand new "blue ocean" - children's shoes. Insiders believe that China has surpassed the United States to become the world's largest footwear producer. At present, there are nearly 400 million children in China, and such a large consumer group has made more and more enterprises enter the field of children's shoes.

As one of the three major production bases of domestic children's shoes, Wenzhou has a complete industrial chain. It is understood that in the country's few well-known brands of children's shoes and clothing, Wenzhou balbara, red, yellow and blue children's brands on the list. In addition, the "ten children's clothing brands" selected by the China clothing association, Wenzhou accounted for 3 (balbala, red, yellow and blue trees). Wenzhou's children's shoes production enterprises are densely distributed, and now they have formed industrial clusters. In the brand, capital, R & D and other aspects, there is a situation of mutual promotion and cooperation.

　　 Barbara Red, yellow, blue, Kee Shu, Pepe Bea Bea, San Dian Shui, Bao LoDo Red dragonfly, FUN&FUN... Unconsciously, the brand of children's shoes and clothing in Wenzhou has been able to list a long list. In recent years, there are more and more enterprises that concern and enter children's shoes and clothing industry. Not only are enterprises optimistic, but also venture capital industry is optimistic about children's shoes and clothing industry. In recent years, the rapid development of children's shoes and clothing industry in Wenzhou has also brought confidence to the latecomers.

Children's consumer market is growing rapidly, and the products that the market can provide can not meet the demand. The Sunshine Youth is definitely the sunshine industry. At present, according to the statistics, children's shoes have nearly 30 billion yuan of market capacity each year. With the increasing living standards of modern people, parents invest more and more in their children's lives. Children's consumption presents a trend of obvious individuation and initiative in purchase. So, Children's shoes The market space will increase year by year.