Fashion Show Innovation &Nbsp; Florence Fashion Show Launched The Electronic Version.
In January, more than 60 men's wear exhibitors and more than 10 women's wear exhibitors and over 3300 buyers had taken the lead in trying out the electronic trading platform.
The aim is to extend the exhibition time through the Internet.
Florence fashion show
(PittiImmagine) executive director RaffaelloNapoleone said, "for us, the key is to enter the booth and then to place an order.
The official launch of the online exhibition, I would like to 80%.
Exhibitor
Will attend.
The plan involves 1650 brands of PittiUomo, PittiW and PittiBimbo's three major exhibitions.
The investment in this project is also huge, with a budget of 1 million 500 thousand euros within two years.
During the exhibition, 150 employees will take part in photo taking, photography, and input data and information into the Internet.
If the PittiUomo menswear show is held from 14 to 17 June, it will hold an online exhibition at the end of June and will last for about 45 days.
FrancescoBottigliero, FieraDigitale manager of e-Pitti electronics exhibition, believes that the whole team will shoot 75000 photos and 2000 videos.
RaffaelloNapoleone said, "in January, we have tested equipment, especially the time required for specific operation."
In order to promote sales, Florence fashion show will add new services to the exhibition fees.
RaffaelloNapoleone said, "we haven't increased the price in four years. We must raise the price this time, so we can e-Pitti.
exhibition of electronic products
Service is added to it.
The booth price will increase by about 10% per square metre to about 240 euros.
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