For China's huge market, one

It is self-evident for a brand to realize the deep ploughing of the market and the quantity of the shop. But at the same time, the core of the intensive farming is to ensure the profitability of the store.

While emphasizing the depth of market, brand must not neglect the pursuit of intensive farming.

Some time ago, there was news that

Recently, the newly rising menswear brand, Alston, is the most steadfast practitioner of this theory. They have not many stores in the country, hundreds of them, and they are mainly concentrated in Jiangsu and Zhejiang.

Just in Suzhou, they have dozens of stores, and shops are profitable.

This is a phenomenon worth pondering. As a brand, whether there is a critical point in the market, how many shops can be opened and how many shops can make profits, these problems have been plaguing many brand operators.

For a brand, there is sufficient financial support to realize the problem of deep ploughing in the market, but the demand for intensive farming is much higher.

This will involve whether the product is right, whether the management is in place, whether the logistics is in time, whether the information is smooth or not.

Many links are effective, so that the brand can be ploughed on the basis of market deep ploughing.

There are many jobs, but where is the way out?

Chatting with some business operators, they have expressed such a view that the operation of brand names is endless, but the final foothold will focus on people.

Man is the maker and solution of all problems.

"Chinese entrepreneur" magazine once made a report on the restaurant chain enterprise Baishu, and talked about its greatest characteristics and the inability to pcend the innovation ability of all employees.

From the waiter, the chef to the manager at all levels, the district manager, the loyalty to the enterprise and the love from the heart make everyone an indispensable talent in the enterprise.

It is this group that guarantees the healthy operation of enterprises. The treasured importance of enterprises is the key to the success of enterprises.

To realize the deep ploughing and intensive cultivation of the market, it is not simply to open more stores and sell more goods.

Blind stores are of little significance to the brand. Enterprises should pay more attention to the effect of intensive cultivation while pursuing the expansion of market share.

And tap the potential of people, from design to marketing, from senior management to shopping guide, all people's energy and enthusiasm are poured into this, is the fundamental basis for long-term brand.