Reporters from the United States yesterday chain coffee Starbucks It was learned that the company opened its first in Yunnan Province in Kunming. store 。 Starbucks said that the plan to operate 1500 stores in the mainland of China by 2015 will develop China as a "second home market". In recent months, Starbucks has opened its doors to two or three domestic cities, and now has opened more than 450 stores in 39 cities in mainland China.

A briefing given by Wang Jinlong, chairman of Starbucks China, said that after the opening of the first Starbucks coffee shop in Kunming, two new shops in the local area will also open in the near future. Reporters learned that Yunnan is a major coffee growing province in China. At the end of last year, Starbucks announced the signing of a memorandum with the government of Yunnan, setting up the first coffee grower support center in Asia, and Yunnan will be in 2020. Investment 3 billion yuan is used to increase the production and planting scale of coffee.

Starbucks's announcement said that the settlement of Kunming once again showed Starbucks's confidence in the development potential of China's two or three line market, which also indicates that the company's new round of market expansion has started, and Starbucks will accelerate the development of China's "second home market" outside the US.