Channel Change Of Long Liqi
The Jiangsu long Liqi biological Polytron Technologies Inc, which originated from snakes and health products, has been widely adopted in the daily chemical industry of China almost exclusively by foreign brands.
Sale
Channel construction to achieve growth in counter trend.
Long Liqi's sales channel mode has never stopped reform since its start up.
In 1986, the Changshou City snake industry company was set up for the development and sale of snake health products. During this period, lung Liqi established early sales with health products sales.
channel
Network, control sales terminals.
In 1996, long Liqi began to test the water skin care market, attacking the two or three line market.
In the first tier cities, long Liqi is barely surviving in the cracks of big brands, at level 234.
market
Long ridge is in good condition.
Long Liqi could then distribute products to every terminal store in all the cities and villages in the country within a week.
In the early days of the operation of the daily chemicals market, long Liqi used the agent mode of operation and established the sales network with the help of the regional agents' own resources. The "exclusive distribution system in the small area" was fully replicated by the provincial agents, so that the sales network went deep into the county-level cities, so that the products smoothly entered the market and formed a coverage rate.
Since 1998, long Li Qi has built up its vertical marketing system with its own resources. With the expansion of vertical networks and the opening of terminal outlets, vertical sales have become more and more powerful than agent sales. Therefore, long Liqi decided to send subsidiaries directly in the blank area of health care products sales, then reintegrate some of the proxy markets that lost their advantages, or cooperate in joint ventures to strengthen supervision.
In November 2003, in order to reduce the selling cost and adapt to the development and change of the company, long Li Qi will set up the terminal sales mode of the marketing branch and turn it into an independent business mode of the manager contracting. The two sides become a customer relationship and a buying and selling relationship.
On the one hand, it ensures the recovery of enterprise capital and reduces the risk of operation. On the other hand, it also gives subsidiaries more autonomy in operation.
In 2006, long Liqi began to enter the field of direct selling with high-end skin care products, echoing with traditional sales channels.
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