One of the most important factors affecting the location of franchised stores is the product category. Different categories of products are different for target groups. Exclusive shop Site requirements are also different.

Generally speaking, in the market, there are currently health care products and beauty products in the form of exclusive stores. Sale 。 For the above products, because of their different functions and different populations, the location requirements of stores are different. Such as weight loss cosmetics, functional cosmetics, mainly for fashion women, site selection generally considered. business Street and business center. But the health care products for the elderly are generally considered in the community. Therefore, product category is the primary factor affecting the location of franchised stores, and is also a fundamental factor.

The second factor affecting location selection is the activity rule of target group and target group. Different products, different target consumption groups, these people because of age, character, work, housing and other reasons, their social activity rule is different, and our site emphasizes to follow a principle - that is to store stores under the eyes of consumers, so stores must follow the rules of consumer activities.

Proper location

This article introduces the factors affecting the location of the store and the principles of site selection, and briefly introduces 2 common site selection methods.

1. market regulation. This is the most basic and objective method. By investigating the consumption level, consumption habits, consumption cycle and frequency of the target population in the target area, the statistical data are analyzed, and the possibility of opening shop is concluded based on the conclusion of the analysis.

2. follow the law. First of all, from the type of store, the store type should choose the location of larger traffic volume, and the storefront with sales support mainly considers the convenience of image display and personnel traffic, and does not consider human traffic as the main item.