A few days ago, Chen Shaofeng, director of the China Sports Industry Research Center of Peking University, held a keynote speech on sports marketing from the cultural industry at the 2011 China Sports Marketing Summit. Chen Shaofeng thought that the sports industry is actually very similar to the cultural industry. Sports marketing Basically with the following entertainment It is related to sports events, and sports events seem to everyone to be the sports performance industry.

"Sports industry is mainly entertainment, and the core of this entertainment is Star If there are stars, there will be sports industry. Without stars, there will be no sports industry, so it is an industry with entertainment as the core value. Chen Shaofeng believes that stars are mainly from the field of league matches. "Now there are lots of athletics and swimming in the world, but these people do not add up to the price of a Premier League star. We know that there are a lot of stars, mainly from the sphere of the ball industry, and mainly through the ball League.

However, Chen Shaofeng also mentioned an awkward situation: "we China is playing the ball which others do not play, others play ball, we all row very later." The annual output value of the ball industry is 500 billion US dollars, equivalent to the sum of GDP in Belgium and Holland, ranking seventeenth in the world GDP, but China has always attached importance to track and field, athletics and small balls. In fact, sports industry should pay attention to hot topics, and the more popular things are, the more valuable they are. Now there are big problems. If our country wants to win the gold medal, it can only go to the opposite direction. The more nobody cares, the more gold we can win. Chen Shaofeng stressed that the importance of sports industry to go hot and the hotter in the world, the better we must do. Chen Shaofeng believes that in terms of resource allocation, our country has experienced a huge disorder. "We are all concerned about whether there are gold medals, but no industry, no big stars, no world-class stars."