Appreciation of RMB and price rise of raw materials

Last year, the 328 grade cotton increased from 15000 yuan / ton to 27000 yuan / ton at the beginning of the year. The price rise of cotton made the price of the surface accessories increased, and it quickly passed to the textile enterprises. The cost rose rapidly and brought obvious pressure to the underwear enterprises.

Coupled with rising labor costs and

"The biggest impact of rising costs is on low-end processing enterprises, and brand businesses are much less affected."

Zhang Fengwei, Secretary General of Shenzhen international brand underwear exhibition organizing committee.

"In this year's underwear exhibition, from the last 15 thousand square meters to 36 thousand square meters, the exhibition area has doubled, and 88% of the enterprises have chosen special clothes. Many new businesses are willing to invest in brand promotion, and what they want to see is the booming domestic market."

According to the Organizing Committee of lingerie exhibition, under the pressure of increasing export pressure, many OEM enterprises have to turn to the domestic market and develop their own brands.