Giorgio&Nbsp; Armani Brand Regional Growth 80%
Giorgio Armani brand has led.
Luxury brand
With the return of sales, the growth of Chinese market sales has brought about 80% growth of the brand's net income in 2011.
Compared to net income of 88800000 euros in 2009, net income in 2010 reached 212500000 euros.
The growth of brand net income mainly comes from the following reasons: the increase of full price merchandise sales and the profit gained from business license.
Mr. Giorgio Armani, chairman of the brand, said that sales in 2010 were very good, which also witnessed the brand in the market.
Economic crisis
The ability to face challenges well.
In 2010, the brand invested 91000000 euros to expand the marketing network, and opened 81 new stores in 2010 alone.
At present, the brand has opened 650 direct or franchised stores in 46 countries.
The total turnover of Direct stores increased by 10.4% in 2011, compared with that in the Chinese region.
Turnover
The increase is as high as 36%.
Last year, China opened 3 Giorgio Armani storefronts, and Emporio Armani store opened in The Peninsula Hotel in Shanghai, Elements Mall in Hongkong, Beijing, Shanghai Hongqiao Airport and so on.
In November 2010, Emporio Armani opened an online store in China, becoming the first luxury brand to set up an official online store in China.
Armani's first store opened in Beijing in 1998. So far, the brand has 13 Giorgio Armani stores in the Chinese market, 51 Emporio Armani stores, 62 Armani Collezioni stores, 31 AJArmani Jeans stores, 7 Armani Junior stores, 33 stores, and 6 stores.
In April, the first Armani hotel opened in Dubai. The hotel used Armani Casa's fabric and furnishings, and it used Armani Prive cosmetics in the bathroom.
The whole hotel has 160 rooms, 8 restaurants, 1 spa clubs, and a showroom featuring Exclusive Designer costumes.
In 2010, Europe accounted for 33% of total sales, Italy accounted for 16%, far east accounted for 17%, and North America accounted for 22%.
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