A classic brand must be able to withstand the flood of time and tide.

Aquascutum, from Britain, has been immortal by signing the grid pattern and Trench Coat for half a century. This year, at the age of 160, the brand is committed to inject crystal elements into the classics, bringing unprecedented luxury and beauty.

Military uniform starts

Tracing back to the source, Aquascutum is very closely related to military uniform.

When the British army went to Crimea Peninsula to fight against Russia, they wore a brand made coat. In 40s, the brand Trench Coat was tested by fire hose irrigation.

No wonder even British royals such as king Edward VII and lady wear are their loyal fans.

The famous movie stars Humphrey Bogart and Robert Mitchum also tie up the belts and bring up the trend with the way of half collar wear.

Crystal elements

Last year, the brand was changed, and the design director was on top of the British designer Joanna Sykes, who had worked for Giorgio Armani and Alberta Ferretti.

In the 160th Anniversary big day, the brand takes the trend of Icon Ayumi Hamasaki (Ayumi) as the advertising girl, and continues to launch the Limited Anniversary series with the theme of "160 Years of British Heritage".

The limited series keeps British traditional lattice and classic Trench Coat as signboards, and shows vitality in elegant style, especially in women's clothing.

It is related to women's wear Trench Coat, which has more than 2500 Swarovski Elements crystal stones, and represents the classic lattice pattern of the brand. The flashing effect is outstanding, and the brand is also injected into the Tee series with SWAROVSKI elements.