June 1st, recently, the leader of children's products in China brand ABC officially opened the official micro-blog in Sina, becoming the first children's product company to launch brand marketing through micro-blog in China, and created children's shoes in China. Children's wear New marketing ideas for industry. And along with Micro-blog marketing As it matures, it also puts forward a new slogan to the world: small, great wisdom!

At present, all walks of life in our country are trying to use the new network mode to promote and trade. It is reported that in order to better integrate into the network information channel, ABC seeks new information platform to communicate with the outside world, and strengthens the external information volume and the timeliness of market updating. Recently, ABC opened an official micro-blog in Sina, and was certified by V. It formally announced ABC in the form of mass media interaction, so that more people could understand ABC and understand a series of public welfare activities for poor children. This action is just like its brand slogan: taking care of children's small step and changing the world's stride.

In fact, ABC has been pursuing innovation, whether from the scale of the market or from the pioneering work of marketing. Statistics show that, in the 2010 year, the statistics and monitoring information of brand sales of all kinds of commodities in the national market showed that ABC children's shoes once again won the first comprehensive market share of children's shoes and the top ten of the total market share of children's wear market. This is the second time that the ABC brand won the market share of children's shoes after 2009. In addition, ABC brand was awarded the honorary title of "the most investment value enterprise in 2011" with Anta Sports Products Limited, Bosideng Limited by Share Ltd, Inner Mongolia Mengniu Dairy Group Limited by Share Ltd and other enterprises. This proves that ABC brand is a strong and innovative enterprise.

Today, the ABC brand takes the form of sina micro-blog to make new attempts and innovations. It will certainly lead to the marketing transformation of the whole children's products industry. In the face of such new thinking and new ways, in the era of market economy competition becoming more and more intense, I believe more children's products enterprises will follow suit.

In fact, when the Internet has become a guiding sign of the big bang, people's lives and concepts have changed at a high level. When mobile phones can also receive all kinds of information and even complete economic transactions directly, when QQ has become an office software, we suddenly realize that the Internet is everywhere.