In 2005, Mr Cao was the chief executive of Greater China and introduced Eddie Denton AidyDanton from the United Kingdom.

Since its inception, the company has always taken the brand concept as the mission of the enterprise. Through maintaining close ties with other countries, it has maintained good relations and deep communication with customers, sharing the European customs with every shop, actively sharing with customers, integrating European style and oriental culture to meet the needs of customers in Greater China.

The rapid expansion and upgrading of brand awareness and reputation has become a successful example of the rapid development and expansion of many European brands in the Greater China region.