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Shanghai Joined The Exhibition To Launch &Nbsp This Month.

2011/6/7 10:27:00 68

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Shanghai Joined The Exhibition Investment Brand

Shanghai Franchise Exhibition

Officially launched this month, targeting the whole world

Attract investment

。

The Shanghai exhibition is scheduled to be held in Shanghai Everbright Convention and Exhibition Centre on December 2011 9-11.

In the street, whether it is brand clothing shop, laundry, jewelry shop, coffee shop, or beauty salon, franchise chain mode is being used by more and more industries. Some people attributed the popularity of franchise chain industry to the impulse of many people to be a boss.

2011 the seventh venture investment and Franchise Exhibition in Shanghai immediately verified this statement. The opening ceremony of the seventh opening session again appeared 100 meters long, and the audience queued up to buy tickets. The hot spot was comparable to World Expo.

The number of participants will be up to 100 thousand.

Statistics show that the survival rate of SMEs in China is less than 5%.

Join in

The success rate of operation is over 60%.

Successful examples are many, but there are always examples of entrepreneurs being cheated of losing their blood.

Some of them are paid to join in the business, and businesses are going to be empty. Some of them are inferior in quality to businesses, and are quite different from advertisements on advertising. There are also good promises made by businesses to return goods and money back, but when entrepreneurs ask for returns or refund, businesses will be all sophistry.

A lot of affiliate projects are mixed up, which can be called "cake" and "trap" coexist.

At the last Shanghai venture, the stall from more than 300 companies introduced its own business projects, which covered many brands of 18 industries, such as catering, ornaments, clothing and home.

The organizer, Shanghai Shun Shun Exhibition Service Co., Ltd., said that entrepreneurs should analyze whether they have investment value in terms of brand legitimacy, brand strength and profitability.

First, we need to see whether the brand is legitimate, and enterprises need to provide the most basic qualification certificates.

First is the company's business license and its trademark registration certificate, followed by whether to have a commercial franchise record, the purpose is to see whether the enterprise has the qualification of franchise.

Second, it depends on whether the brand has the strength.

The entrepreneur can evaluate the brand strength of the enterprise according to the establishment time and annual turnover of the brand enterprise.

It is possible for the enterprise to occupy a place in the industry before its establishment is relatively early.

The annual turnover can reflect the value of the enterprise. Only the popular brand has more room for development, and it is suitable for entrepreneurs to join.

Third, we need to see whether the brand is profitable.

Nowadays, many brands or companies that have hundreds of thousands of stores do not have their own direct stores, all of them are joined.

The reason is that the product itself has defects such as incomplete procedures and quality. It can not open shops in regular shopping malls and business circles, nor does it know how to manage and operate a shop.

Therefore, it is the core of the inspection that we should directly store more brands.

Concern 2011 Shanghai entrepreneurship exhibition www.shqszh.com