According to foreign media reports yesterday, Italy Hongkong luxury group Prada IPO IPO may raise up to 2 billion 600 million dollars, its valuation is higher than other European counterparts. brand 。

The report quoted people familiar with the matter as saying that Prada will issue the price range at 36.5-48 Hong Kong dollars, which is 27 times earnings forecast based on 2011.

Some market participants believe that such a P / E ratio "looks too high", but Prada's performance in the past 20 years has been growing well, and new brands are also facing certain barriers to enter the luxury sector.

It is reported that Prada will be priced in June 17th and will be listed on the HKEx in June 24th.

With China Luxury goods Hongkong has become a hot spot in the global luxury market recently. According to Goldman Sachs report, China's luxury consumption in 2010 was as high as 6 billion 500 million US dollars, the first global growth rate for three consecutive years.

The IPO application of the American luggage brand Samsonite has been approved, and the American handbag brand Coach is also planned in Hong Kong. list .