Focus topic: "Guangdong dollar clothing" incident report successfully detonated the network, attracted the attention of all parties. Some people think that this is just an accidental phenomenon in the industry; some people suspect that this is just a gimmick of the alternative sales of clothing enterprises; others sigh deeply that this is the current situation of export enterprises.

After all, who is the voice of "one yuan clothing"?

There is no single garment phenomenon in Jinjiang. However, according to the two weeks of visits to enterprises, there is still some anxiety. Wherever they went, enterprises shouted "hard".

One exit Textile and clothing Entrepreneurs wrote accounts to reporters. Although the cost of raw materials has declined in the past two months, the cost of raw materials actually used for production has risen by about 10% because of the inventory in its early stages. cost It has risen by about 15%, but the average price of its exports is only slightly higher than 10%. This is expected to rely on export tax rebate to support for a period of time, in order to find a way to deal with it, but unexpectedly came out the "export tax rebate rate will be lowered" speech, so that its confidence has been greatly hit.

He said that all these are well founded and difficult. The entrepreneur is not surprised by the "half stop and downtime" phenomenon of the "small and medium-sized export garment enterprises in the southeast coast" mentioned in the internet article. "Although there is no exaggeration about the blockbuster reported in some reports, this phenomenon may be more and more in the second half of the year."

Let's consider carefully and compare the survival environment between the financial crisis and the current enterprise. In 2008, Export enterprises The problem is relatively simple, namely, the sharp drop in external demand and the sharp reduction in orders. At present, the environment of export enterprises is more complicated: not only RMB appreciation, external demand instability, but also complex factors such as price rise of raw materials, wage rise, shortage of labor and power shortage.

In this way, "one dollar clothes" whether or not hype, more or less reflects the export textile and garment industry part of the status quo.