The "dew Luca" consumer group is positioned at the age of 18-35. They are closely followed by the city. fashion The trend group is also the most consuming group. Most of them belong to white-collar, social elite, and have higher social status and independence. Economics Status, pursuit of individuality, freedom of life, in the consumer concept, advocating boutique. They longed for Latest fashion To enhance their superior image and express themselves through clothing. For this reason, they pay less attention to the price of fashion, more care about the novelty of the style, the exquisite workmanship and the comfort of wearing.

"Draca" is keen to capture the psychology of modern urban women, and by capturing the essence of fashion trends and giving full play to creativity, we can achieve a unique style in fashion design, keep improving in quality, and constantly innovate in style.

Brand connotation: identification, confidence and commitment

Design concept: pay attention to quality, pursue fashion and advocate simplicity.

Product style: European and Korean fashion and elegant women's wear.

Product positioning: urban white-collar work clothes

Material positioning: cotton, linen, knitted, woven fabrics

Target customers: 18-35 year old temperament woman

Price positioning: spring summer clothing 128-398 yuan, autumn winter clothing 168-598 yuan.

Market positioning: franchising and regional agency management

Brand development plan

In 2011, we plan to create a women's clothing brand that really belongs to China and goes to fashion terminals.

Brand promotion strategy:

Taking the brand image building as the core, franchising chain as expansion form, adhering to the cooperation alliance, developing the system and sharing resources, we should establish a nationwide operation network with close cooperation and efficient operation, enhance the corporate image with distinctive culture, enhance the brand attractiveness with special service, and drive the economic growth with the characteristic marketing.