Recently, the website of the State Administration for Industry and Commerce Trademark Office announced that Xie Costumes "balbala" Children's wear The brand has been identified as "China's well-known trademark".

Balbala set up "childhood is not the same". brand Advocating the idea of "free and free" children's growth has aroused the sympathy of many parents and children. The new way of thinking of happy growth has been recognized by more and more parents and children. "Let the child free himself, free to show all kinds of temperament" way of thinking let Barbara go out of a different brand road. In 2011, the brand concept of "childhood is not the same" extends the brand theme of "playing the same brand", and implements the theme of "playing the same different" in aspects of product design, shop display, offline activities, advertising planning and so on, so that Barbara has implanted a distinctive personality and thinking in the Chinese children's mind, showing the strength of brand culture. Balbala has successively won the first batch of "China famous brand" and "China clothing brand annual award &ndash, – potential award", and won the "ten children's clothing brand of China" for the two time in a row.