Maybe you know that Alexander McQueen is through his famous scarf, but the idea of Alexander McQueen is far more than Alexander McQueen.

Alexander McQueen, once known as the "bad boy" in the British fashion circle, is known as "enfant terrible" and "the fashion of" (Fashion terrible).

Alexander Alexander's early works of clothing were controversial, including the trousers named "bumsters", and the series of designs called "Highland Rape". He focused on highly dramatic, creative ideas, people who liked to be fond of dying, and the other people regarded as McQueen.

2009 Men's wear in autumn and winter

Alexander Alexander McQueen is the youngest winner of the British Fashion Awards. He won the "best British designer" (British Designer of the Year) 4 times in 1996~2003.

He was awarded the medal of the British Empire commander (CBE) and the best international designer of the Council of Fashion Designer Awards (International Designer of the Year).

In December 2000, Alexander McQueen formed an alliance with Gucci group (Gucci), which acquired 51% of the company's shares, while McQueen was the creative director of the company, Alexander.

The Gucci group's expansion plans include the opening of stores in London, Milan and New York, and the introduction of Alexander McQueen's perfume product "Kingdom" and the recent "Alexander Queen" brand.

In 2005, McQueen worked with sports brand Puma (Puma) to launch a special style of sports shoes.

In 2006, Alexander McQueen launched the McQ (Mai Kou), a subsidiary line brand for young people.