[newspaper Ji'nan news] recently, Qilu shoe city in Ji'nan broke the traditional store mode of "wholesale and simple goods" in the traditional wholesale market, and launched a new mode of "Exhibition + shopping mall + brand incubation", upgrading the wholesale market to "brand port". This initiative has attracted famous brands such as dream, pet, Adidas, Nike, AOKANG, Kangnai, and Sunda in shoe city.

The upgrading process of Qilu shoe city is divided into two steps.

First of all, hardware facilities are equipped to make it a humanized shopping mall sightseeing, leisure and procurement layout, and turn the store into a modern intelligent large trade, exhibition and leisure center integrating commodity display, logistics distribution, business office, financial services, medical care, entertainment and entertainment. Then the service function is added to the software to provide convenient e-commerce, financial services and humanized services for merchants, and increase the brand incubation function.

It is reported that in the "brand port", enterprises can realize office informatization through remote contract paction and e-commerce platform; they can enjoy a full range of financial services, convenient settlement and financial credit; they can get promotion and brand promotion services.