In September 18th, 2008 Tajikistan Olympic Committee officials flew to Jinjiang to hand in hand a press conference with a well-known sports brand, Lu Yu, to announce the strategic partnership between Lu You and the Tajikistan Olympic Committee.

As a sponsor of the Tajikistan delegation, Lu You will provide the Tajikistan delegation with all the sports equipment for the 2008 Beijing Olympic Games.

Mahammed Abdulavi, the Secretary General of the Tajikistan Olympic Committee (Muhamadsho Abdulloev) and her assistant Kriste Tristandakuha (Crystal Telistandakuha) and the senior Olympic economic advisor of the Beijing Olympic Organizing Committee, Dr. Huang, were invited to the conference. Wu Shouzhang, vice chairman of the Chinese Olympic Committee, attended the conference as a guest.

At the same time, Ding Lusheng, chairman of Lu Yu (China) Limited and the news media from all over the world were present at the conference.

Ding Lusheng, chairman of Lu Lu, first welcomed the welcome speech: "as a country bordering China, Tajikistan has maintained friendly relations with China since ancient times.

Tajikistan is a country that crosses the ancient Silk Road. It is a place where merchants gather.

The Great Silk Road has brought profound ties and friendship to the two peoples.

The cooperation between Lu You and Tajikistan is a continuation of this friendship.

There are people who love sports and sports in Tajikistan.

2008 Beijing Olympic Games, Tajikistan will send more athletes to participate in judo, boxing, taekwondo, track and field and shooting, and many other events. These are the advantages that Tajikistan hopes to win.

This time, Lu You and the Tajikistan Olympic Committee join hands to sponsor the Tajikistan delegation to compete for the 2008 Beijing Olympic Games, and also an important layout for the marketing of Lu You's Olympic Games. At that time, Lu You brand will appear on the stage of the 08 Beijing Olympic Games with the Tajikistan delegation.

At the press conference, Wu Shouzhang, vice chairman of the Chinese Olympic Committee, gave high praise to Lu Yu's sponsorship of Tajikistan's 2008 Beijing Olympic Games. Wu Shouzhang said: "the 08 Beijing Olympic Games is a great event for all mankind. The national brand takes the advantage of the Olympic Games. Launching the Olympic marketing is a practicable way of thinking." Mahammed Abdul Ravi, the Secretary of the Tajikistan Olympic Committee (Muhamadsho Abdulloev), expressed her thanks in her address. As a "mountain country", she was very touched by the intentions of Lu You and the Chinese people.

He is confident of cooperation and full of expectations for Lu You's Olympic team for Tajikistan.

After that, officials from both sides and Mr. Ding Lusheng raised their glasses together to celebrate the happy cooperation and bring the atmosphere on the scene to a climax.

The industry believes that the upcoming Olympic Games in Beijing will undoubtedly boost the development of China's sporting goods industry. Some enterprises will become leaders in the industry and become among the top brands of international sports brands.

In this sense, the cooperation between the Chinese sports brand and the foreign Olympic Committee has far-reaching significance to the development of the brand itself and even to the maturity of the sports industry in China.