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Fan Kai Cheng Launched CCTV Advertising &Nbsp, Or Indicates That Its Listing Is Near.

2011/7/5 16:32:00 80

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DoNews July 5th news, July 3rd, VANCL officially launched many advertisements on CCTV channels, which indicates that the focus of customer marketing has shifted from online to offline and further clarified its plan to go public in the US during the year.

However, the customer has not disclosed the scale of this round.

It is understood that the cost has been officially launched in the CCTV advertising, covering CCTV-1, CCTV-3, CCTV-5, CCTV-6 and other channels, an average of 30 times a day rolling broadcast.

The debut of all the guests put all the TV ads of their spokeswoman Wang Luodan.

In this regard, all customers said that this is based on the current proportion of female consumers more than 50%, and Wang Luodan's image, positioning and television audience audience higher degree of consideration.

But whether the TV ads of Huang Xiaoming and Han Han will continue to be launched in the future, the customers say there is no corresponding plan for the time being.

In the light of

Van guest

This round of large-scale launch, insiders said that this may indicate that the focus of marketing will be extended from the Internet crowd to offline consumers, and will become a "strong signal" to the US during the year.

First, everyone starts.

CCTV advertising

The launch shows that Internet marketing has reached the ceiling and needs to expand to other areas.

Secondly, the offline advertising of all customers has shifted from the previous outdoor and subway to mainstream TV stations to attract consumers from the Internet.

Once again, the online advertising of everyone's CCTV has confirmed that it will complete the listing in the year.

Before clothing B2C brand

Moonbasa

Before listing, CCTV carried out intensive advertising.

It is understood that at the end of May, there was news that everyone planned to raise $1 billion in the US market during the year.

Another news is that it is planning a new round of financing, financing at least 100 million dollars, the valuation of 3 billion dollars.

After that, foreign media showed that the company has selected Citigroup, Goldman Sachs, Credit Suisse, Morgan Stanley and China International Capital Co as underwriters, plans to list in the fourth quarter of the United States and finance 750 million -10 billion dollars.