July 6th dispatch June 29th, sports XTEP.

Han Geng is a popular star in China and has many enthusiastic supporters.

After a period of overseas development, Han Geng, who returned to China, set off a new upsurge.

In addition to having a high popularity in the music world, Han Geng is also actively expanding the influence of the film and television industry. Its film "Da Wu Sheng" will be released soon. At that time, the "Geng FAN" will appreciate the other side of Han Geng.

This time, Han Geng will cooperate with XTEP, who is known as the "first brand of China fashion movement", and will become the spokesperson of XTEP city series products.

XTEP's urban products are led by a team of top Korean designers, featuring simple, low-key and luxurious design techniques, together with a collection of sports and leisure design styles to demonstrate the cool and relaxed urban leisure charm.

This is also consistent with the international image of Han Geng's fashion and trend.

The joint efforts of the two sides not only enriched XTEP's brand spokesmen, but also helped XTEP extend its brand influence to the new generation of consumer groups effectively, which is the result of XTEP's brand entertainment marketing strategy adapting to the development of the times.

XTEP brand started the strategy of entertainment star endorsement from its inception.

From Nicholas Tse to Willber Pan, Jolin to Han Geng today, XTEP has made a unique fashion movement in the fierce competition of Chinese sports brands.

"For many years, XTEP has been insisting on entertainment stars.

Han Geng's external image is sunny and healthy, and the internal characteristics are highly consistent with the brand spirit of "fashion, freedom and individuality" pursued by XTEP.

We take Han Geng as an endorsement, in addition to adopting the conventional brand publicity mode, we will also focus on giving full play to the publicity role of the network, making full use of the high popularity of Han Geng in the majority of fans, and promoting the creation and promotion of the group brand with innovative marketing strategies.

Ezi, senior vice president of XTEP (China) Limited, said at the meeting of the media.

According to introducing, while choosing Han Geng as the newest spokesman, XTEP launched a series of publicity activities focusing on Han Geng.

The "Geng girl" trial of the artillery headed by the public will participate in the selection of Han Geng's advertising partners in the form of draft. The winner will get the opportunity to cooperate with Han Geng to shoot XTEP advertising.

This activity has been widely circulated on micro-blog and the major social networking sites, and has caused a strong "XTEP wave" on the Internet.

After several rounds of intense competition, the results of the selection of "Geng girl" were announced by Han Geng personally at the media meeting.

Zhuang Peijun, from Changzhou, Jiangsu, with the excellent performance of the scene and the unique understanding of the fashion movement, he finally gained the opportunity to cooperate with Han Geng in shooting XTEP advertising.

The advertisement featuring Han Geng as the leading actor will be filmed on the same day. In the future, it will meet XTEP's new products and consumers, especially the "FAN".