June 28~29, Ruyi home textile "China Ruyi, to cherry blossoms, win in 2011" Marketing Summit and autumn and winter new products Order-placing meeting In Jining, more than 400 franchisees from 28 provinces and cities in China participated in the ceremony. At the opening ceremony, Qiu Dong, President of Ruyi group, made a keynote speech on "accelerating transformation of industrial transformation and creating 100 billion industrial groups".

At the meeting, Dong Jihong, general manager of Ruyi home textile company, introduced the development of the home textile company in the next 3 years and the new product development. Since last year's Marketing Summit, Ruyi group has accelerated the home textile industry in order to make the home textile industry bigger and stronger. Transformation and upgrading And strive to promote the development of home textile industry. The original Cherry Blossom assets were optimized and new Rujia textile industry group was formed. industry chain Advantages. At the same time, the company has further strengthened the brand promotion and market network construction, formulated and implemented the brand development strategy of celebrity endorsement, adjusted the franchise policy, established the home textile customer service supervision department, improved the customer service and franchised store standardization operation, made the brand awareness continuously improve, and the product sales and service network system has extended to 28 provinces and cities nationwide, and the franchised store has broken through to 300, and the products of Ruyi home textile have also been favored by more consumers.

Dong Jihong said that in 2011, Ruyi home textile company will rely on Ruyi group, high-end positioning, aiming at the first line brand enterprises in the domestic textile industry, highlighting the scale advantages of the home textile industry chain, optimizing and integrating, upgrading the level of home textile equipment, and increasing the design and research team building. At the same time, the implementation of multi brand development strategy, around Shan Ying, Louise Man, Le e life, Italy, the United Kingdom, Japan, Rena and other brands for brand promotion, design, research and development, network construction, covering the high and low end market.

This autumn and winter new product ordering will launch a total of six series, more than 150 new products. At the meeting, the company signed a cooperation agreement with more than 30 new franchisees, and the order will achieve the desired results.

In this event, Ruyi home textile has commended the "top ten franchisees" who performed prominently in marketing cooperation in 2010. For franchisees who have much more money, they are awarded premium cars, big screen LCD TV and 30 grams of pure gold medals. During the event, the company also arranged visits to the Royal Ruyi, home textile flagship store, Ruyi Industrial Park, Ruyi home textile production line and marketing training.