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Dior Faces New Challenges: No Designer'S Advanced Customization

2011/7/7 11:32:00 101

No designer can make custom fashions? This is a challenge for Dior.

The brand new fashion series displayed in the Luo Dan Museum on Monday is entirely designed by the internal team.

President of Dior fashion group SidneyToledano

John Galliano (John Galliano) once served as the director of brand art for fifteen years, but was fired by the company in early March.

The successor has not yet been announced.

But for customized fashion, how should we operate specifically?

A spokesman for the company said, "Christian Dior Co has always had a larger design room with many designers. Even if the designers are not there, they can design a series of themselves."

The fashion industry is full of praise for this company's "tailoring" capability.

New designer Julien Fourni e told reporters, "this is a dream team, this is the best studio in Paris.

They are omnipotent. This is a huge machine, which is full of genuine materials.

No John Galliano.

Dior

Where will it go

"It's like listening to a band without a conductor."

In his view, the problem is that even if the company's historical tradition still exists, "if there is no fashion designer, there will be no more opinions and no unique world."

It's like listening to a band without a band leader. "

Donald Potard, a professional consultant, also believes that "custom fashion must have a representative, because this is first an artistic act", which is exactly the opposite of garment.

In addition, "custom fashion customers want to have a connection with designers, which is a way they integrate into the company's history".

Because the difference between custom-made fashion and garment fashion and even luxury clothing is the unique style, and a tailor's tailoring work sometimes takes hundreds of hours.

Some industry insiders question that this "imitation" John garriano series is likely to be "two immaterial" and "to be improved".

Others believe that the company's rich history will help companies cope with this dilemma.

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Without a captain, can we make the boat go forward?

Galiano

Pale plagiarism

Donald Potard pointed out in particular that "since the beginning of Dior, Christian Dior Co has changed several art directors.

Its world is rich and colorful enough to create a completely different series from John garriano.

Florence de Monza, a freelance journalist who has been in fashion week for more than 25 years, is not very optimistic. "Without a designer, a single craftsman can not bring passion or innovation."

She said that in the studio, "experienced craftsmen can show the idea of fashion designers, but they are not replaced."

As for the 21 year old Yves Saint Laurent, who launched the first series in two years after entering the Christian Dior company and became famous, it is just an "unprecedented good luck".

She said, "without the captain, people can still make the boat go forward and keep the continuity of the brand old customers".

Especially in some large companies, there are "various business and consulting strategies, which constitute a real infrastructure."

Let's wait and see on Monday afternoon.