With the famous American suitcase brand Samsonite (Samsonite) and Italy's top brand PRADA (Prada) were in Hongkong's stock exchange IPO, Asia Pacific region, and greater China in June. luxury goods market Focus.

We believe that more and more international luxury brands will make the HKEx the first choice for listing. Besides the high valuation premium, the Greater China region, rather than the mainland's eye-catching luxury consumption growth rate, is a more important reason.

Luxury consumption in China is "Crazy": according to the euro, the consumption of luxury goods in mainland China increased by 30% in 2010, much faster than that in the Asia Pacific region and the world at 23% and 12%. China has become the engine of global luxury consumption growth.

Specifically, China's luxury consumption has the following characteristics: first, male consumption is the main factor, and women's consumption level continues to increase; two, domestic consumption growth is faster than overseas consumption; three, the new consumption crowd is the main force of growth.

High end consumer groups support the continuous growth of luxury consumption in China.

We believe that the main reasons for the rapid growth of China's luxury consumption are: first, the rapid growth of China's economy for 20 years is the most fundamental reason; two, the rapid growth of high-end consumer groups is the most solid supporting force; three, the sustained growth of overseas tourism is also one of the important forces that drive China's luxury consumption; four, consumption with Chinese characteristics, such as official consumption, business gifts and so on, constitutes the most solid force in China's luxury consumption.

Under this trend, we believe that the following two types of companies will benefit from the rapid growth of luxury consumption in China: first, the high-end brands with high value and high value, such as some designer brands and advanced clothing brands, and two those that have been acting as foreign brands, such as seven wolves, good news birds and so on.

Previously, the seven wolves bought 100% of China's well-known international brand agency, Kenna Clothing Co., Ltd., Hangzhou, for an international luxury brand agent at 70 million yuan. Hangzhou Kenna has the agency rights of the world's top brands such as Connally, Canali, Versace and Versacecollection, the world famous jewelry brand, Jason GeorgJensen and so on. At present, there are 15 "Connally" brand shops in the country, and 4 "Versace" shops. The main business areas are concentrated in the northeast and East China. Now seven wolves will own these assets. And the news birds represent Italy's advanced customized brand, Karl Bono (CARLBONO).

However, it needs to be reminded that if the domestic economy declines obviously, it may have an impact on the consumption of luxury goods in China.