July 9th, the Eleventh China (Shenzhen) international brand, which lasted for three days. clothing Fashion Fair in Shenzhen Exhibition The centre ended successfully. The exhibition attracted nearly 1000 brands from around the world. A total of about one hundred thousand professionals attended the exhibition. The "Baoan creative center exhibition area" was awarded the "ten best booth Award". Many enterprises in Baoan won the awards of "top ten women's wear brand award", "fashion creative design award", "brand international contribution award", "most potential men's wear brand award", "market value brand award" and "creative design award".

The exhibition area of this fair is nearly 70 thousand square meters, with 5 exhibition halls and more than 3000 booths. More than 100 business negotiation groups from around the world, about one hundred thousand professionals gathered in Shenzhen, selected brands, and discussed Trade Understand the market, display style, and discuss the future together. To promote the integration of creativity and design, the Baoan District government has also launched the "Baoan creativity Pavilion" with the characteristics of the times. It has built an innovation platform with the combination of culture and creativity, focusing on promoting brand culture, strengthening brand proposition and deepening cultural demands, thus promoting the transformation of the garment industry from "made in China" to "created in China", which has been well received by the industry. Shenzhen Clothing Fair has also completed the transformation from focus on product display to brand culture and creativity, from focusing on business activities to brand value, and from domestic exchanges to international cooperation.

Shen Yongfang, President of the Shenzhen garment industry association, said that the theme of the 2011 exhibition was "Metamorphosis" at the starting point of the second ten years of the Shenzhen trade fair. It is the transformation from the "exhibition" that emphasizes the commercial function to the "exhibition" that leads the innovation of the industrial concept. Accelerating the start of the 12th Five-Year plan for China's garment industry adjustment Upgrading and changing the way of development are the core tasks of this stage. With the historical opportunity of building Shenzhen's "fashion and creative capital", Shenzhen Trade Fair has completed its magnificent turn.

　　在閉幕式頒獎盛典上，朗黛、愛特愛、伊華歐秀、卡汶、歐納菲、巴儷錦、Theme、因為、青青果等品牌榮獲“十佳女裝品牌獎”；藝之卉、卡爾丹頓、瑪絲菲爾、寶安創(chuàng)意館中心展示區(qū)、歐柏蘭奴、影兒等品牌榮獲“十佳展位獎”；粉藍衣櫥、卡爾丹頓、TS"iB、雅軒菲格、佳莉絲、夢依詩、施華布朗、鑫締邇、御品云莎等獲得了“時尚創(chuàng)意設(shè)計獎”、“品牌國際化貢獻獎”、“最具潛力男裝品牌獎”、“市場價值品牌獎”、“創(chuàng)意設(shè)計獎”等獎項；而時尚產(chǎn)業(yè)推動大獎、2011時尚品牌獎、新銳品牌獎等獎項也在深圳服交會“新十年”之際，碩果累累，為本屆服交會畫上圓滿的句號。