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Lining: The Fourth Quarter Will Raise The Price Of Footwear.

2011/7/14 9:14:00 55

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Lining Fourth Quarter Footwear Clothing Prices

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Lining

The company has confirmed that the company will raise its price in the fourth quarter.

According to the company's announcement, sales in the first half of this year will decline by about 5%.

Price rises exceed 10%

According to the Li Ning Co's orders in the fourth quarter of this year, its clothing and footwear products prices have increased by more than 10%. In the announcement, the company explained: "the rising cost trend is deeply affecting the overall industrial structure" and "the industry competition is gradually intensifying".

Besides Lining, there are also reports that Anta, XTEP,

Peak

And 31st degree recently released at its ordering meeting, the price of sports shoes and clothing increased by one to 20%.

Zhang Xiaoyan, director of external affairs and public relations of Li Ning Co, told reporters yesterday that the increase in price is partly due to the increase in the cost of product development and the increase in costs. On the other hand, it is caused by the industrial environment, such as the cost of raw materials, the cost of manpower and the increase in the rental cost of business premises.

Performance or decline 5%

Not only did Lining not perform well at the order meeting, he was also not optimistic about the performance forecast for the first half of 2011.

The company expects that the overall sales revenue of the group will drop by 5% in the first half of 2011 compared with the same period last year.

Gross profit margin

Compared with the same period last year, the level dropped by about one percentage point, and the pre tax profit decreased by eight percentage points compared with the same period last year.

In the announcement, Lining group repeatedly stressed that the decline in performance was due to the impact of rising raw material costs and labor costs.

The news of the decline in performance, which has made investors frustrated, has just been announced. Yesterday, it was also reported that Li Ning Co products were seriously unsalable, and they had to take part in the recycling of some dealers' inventory to speed up the clearance of retail terminal inventory and attract new orders. Zhang Xiaoyan completely denied this.