"When Lining becomes the" price increase is possible ", Anta" never raises the price "; when XTEP says," let the bid price be different ", 361 degree emphasizes" one more money love "; plus" I can raise the price infinite possibility "PEAK, in the face of domestic sports brand collective raise price, how should we do? This is a netizen laughing at micro-blog's domestic sports products.

Recently, Li Ning Co The price of footwear will increase by 7.8% in the fourth quarter and the price of clothing will rise by 17.9%, according to the announcement, plus the announcement by Anta, XTEP, PEAK and 31st degree at the order meeting. The price of sneakers and clothes of 5 famous sports brands in China will increase again to 20%.

Don't panic! The main force is still diving. The stocks that are locked up are likely to be saved! In March, the stock market is likely to undergo great changes. The hidden financial movement behind the tug of war! Yesterday, at the Lining store in the seven floor of Wulin shop, Yintai department store, Hangzhou, a reporter saw a customer complaining to the salesman: "it's much more expensive than before." You see, this pair of men's sports shoes, I remember last year, the similar style is 399 yuan, this year sells 499 yuan. It's almost the same as Adidas and Nike shoes abroad.

The salesman said, "everything is going up now. The materials and styles of our shoes are all in every aspect. upgrade Moreover, the rent of the store has also risen, the cost is high, and the price has gone up naturally. Lining, a manager of golden brand Industrial Co., Ltd., one of the distributors of Zhejiang brand, also confirmed the sales staff's statement.

Zhang Xiaoyan, director of external affairs and public relations of Li Ning Co, told reporters that the cost of raw materials, human resources and the cost of rentals brought by commercial real estate are increasing. Zhang Xiaoyan emphasized that the rising cost of rentals in commercial real estate is an important reason for the rise in prices.

Similar to the Lining sports brand response, PEAK, 31st degree store and other stores in Hangzhou Century Lianhua Qingchun store. Salesman Both told reporters: the rise in prices is due to the increase in production and marketing costs, resulting in commodity price increases. A sports brand sales person in charge told reporters that they were not "waiting for prices to rise, to be happy with their achievements". In fact, the company also made some regulatory measures, but couldn't keep up with the speed of rising costs.

This is not the first price increase in the domestic sports brand this year. Some brands have raised the price of a product at the end of March because of the cost factors such as cotton price rise. The price increase again in 3 months has caused many controversies.

Indeed, the attraction of "cheap and fine goods" as a selling point to attract Chinese consumers has always been the killer of domestic sports brands. But the price advantage of high-end brands of domestic sports brands has been significantly weakened with the wave of price rises.

Dai Yin, manager of Zhejiang Jing Rui sports products flagship store, told reporters that Lining will increase the price. The main reason is: first, in order to increase profit margins, he will continue to maintain a leading position in the competitive domestic sports brands; two, lay the foundation for the internationalization of brand strategy, because a listed company must have a certain profit margin. But she is not optimistic about the sales of domestic products after the price rises. She thinks that the rise in prices will lead to less sales growth.