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But this situation will soon be broken, consumers can feel the feel of the clothes online while watching the pictures, and can also share feelings online.

This network service can even help fashion designers to design more popular clothing according to customer feedback.

"We are currently exploring several ways that can represent different.

BAURLEY's team is also investigating the physiological responses of people to touch real fabrics.

Members of the research team said: "to understand this, you may need a biosensor similar to EEGCAP, which can capture human neural response signals, but in the future, various forms of biosensing devices will be incorporated into smart phones."

Biosensors will be able to capture people's responses more accurately than a simple button.

"People usually don't care about their emotions and feelings," explains NADIABIANCHI-BERTHOUZE from University of London. She is also a member of the digital tactile project team.

This project will greatly benefit retailers.

"The major retailers are showing great interest in this. They hope to develop new methods and tools to draw the distance from customers and understand their true feelings about products," BAURLEY said.

She recently launched a project collaboration with Marsha general store in England to help them understand the customer's idea of product design.

Designers upload them.