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Online Shopping Clothes Can Be Touched In The Future.

2011/7/16 9:30:00 45

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Online Shopping Clothing Department Stores

The real fashion people always uphold the concept of shopping supremacy.

Online shopping is extremely convenient for them, but it can't replace physical store shopping, because you can't feel the feeling of slipping of silk clothing in your hands, and you can't try it on the spot.

But this situation will soon change. Consumers can feel the feel of the clothes while watching the pictures and feel the feelings online.

This network service can even help fashion designers to design more popular clothing according to customer feedback.

"We are currently exploring materials that represent different materials.

Fabric

Sharon Baurley, who is the head of the project, said the digital sense master.

Baurley and her team are currently developing applications for iPhone phones, iPad and other tablet computers. The touch screen of these electronic products can more accurately express the touch of fabric material.

These fabrics that can interact on the Internet are called Shoogles.

Make

The process is similar to freeze animation, enabling users to get dynamic visual experience. Although our fingertips can not get the same touch, customers can stretch, rub or twist these fabrics on electronic devices, just like shopping on the spot.

At the same time, customers can upload their own designs.

This project is of great help to retail business.

"The major retailers are showing great interest in this. They hope to develop new methods and tools to draw the distance from customers and understand their true feelings about products," Baurley said.

She recently launched a project collaboration with Marsha general store in England to help them understand the customer's idea of product design.

Research in University of Leeds

Latest fashion

Efrat Tse lon said that although people like to participate in shopping process in any active way, it is unrealistic to completely replace the real touch by digital tools, because people have the need for physical contact with clothing, including real touch and feel.