(1) the company name should be short and clear.

Fewer names, fewer strokes, easy to communicate with consumers, convenient for consumers to remember, at the same time can also cause the public's reverie, meaning richer.

(2) the company name should be in line with the company.

(3) the company name should have its own uniqueness.

A company name with individuality can avoid being confused with other company names, so as to prevent confusion of public memory and enhance public impression of the company.

For example, Beichen group's Beichen, Tiandi express world, Lenovo Lenovo and other names all have unique characteristics and impressive.

(4) the name of a company should have an extraordinary spirit, impacting, boldness and shock.

For example, the four pass group's four links are taken from English STONE homophones, meaning stones, which symbolize the constant impact of hard rock on high technology.

(5) the name of the company should be loud and easy to please.

Such as McDonald's three words, loud and rhythmic, and therefore very powerful.

The name is relatively awkward, the rhythm is not strong, the pronunciation effect is not good, and it is not conducive to the dissemination, so it is very difficult to reach the consensus of the masses.

Twelve main points of the company's naming

The company's naming should be tailor-made for the enterprise.

It's easy to remember and be fluent, creative and attractive to your customers.

The company's name should be the presentation of corporate culture and tone.

A good name is a live advertisement. It is a must kill skill for an enterprise.

Main points: circulation of five elements.

Whether corporate brand or personal brand, whether in Chinese or English, there are mathematical and image meanings.

There are four laws of Taoism: birth, restraint, and system.

Whether or not words are in circulation is the key.

Point two: numerology is the root cause.

The five line of an enterprise name or brand name must be the same as that of the person in charge of a business. If different, the business will be difficult to operate and the profit will not be easy.

If the five line is contrary to the legal principle, it will be more dangerous.

The decline of the billionaires, the collapse of new businesses, and the difficulty of big business are related to this.

Point three: enterprise logo shape.

The triangle is called the sharp corner brake in Fengshui, and a straight line runs through logo to piercing the heart. Using sharp logo will undoubtedly increase the sharp corner of the enterprise artificially. The bad image will make the development of the enterprise unstable and the competitiveness of the enterprise will be out of order.

Point four: word should be born.

Each word has five lines. The best choice is the word in front of it, and the development will become more and more smooth.

Point five: the choice of industry color.

For example, the real estate industry is soil, the suitable color is yellow, fire is raw, and red is also applicable.

Point six: hexagram name is fierce.

Whether they are Chinese or English, they all have their mathematical and symbolic meanings.

Point seven: image meaning can not be missing.

Main point eight: font cathode.

The font is divided into two levels: dominance and recessive. Surface auspiciousness is not enough. It is also necessary to carry out word analysis to achieve both internal and external.

Point nine: brand strategy planning.

Multi brand strategy, single brand strategy, endorsement brand strategy, sub brand strategy, different stages, different scale enterprises will have different patterns.

Point ten: brand positioning.

Four steps: 1, analyze the industry environment; 2, find the concept of partition; 3, find support points; 4, dissemination and application.

Point Eleven: brand identification.

1, concise and clear; 2, rich connotation; 3, visual impact; 4, with the personality of the times; 5, with cultural connotations.

Point twelve: brand integration communication.

1, advertising media strategy; 2, the market vividness; 3, public relations activities; 4, soft publicity; 5, relationship marketing.