2011 the Lanzhou international marathon was held in July 3rd as the world's top partner of Lanzhou International Marathon and the only sponsor of designated sporting goods.

After years of development, Jordan sports already has the ability to play the full range of professional sporting goods market. The Lanzhou marathon provides an opportunity for Jordan sports 2011 in sports marketing, making its marketing strategy in the running market clearer, focusing on long-distance running, and supporting the Chinese marathon cause has become the embodiment of Jordan's concept of "giving back to society".

At present, 7 of the 20 marathon events in China have been broadcast nationwide or across the province every year, and the momentum is expanding in the near future.

Marathon has been developing rapidly in China, and its social value has gradually been attached importance to by all levels of government. Jordan sports this time, the marriage of Lanzhou International Marathon undoubtedly accelerated the development of sports industry in Northwest China.

The unyielding and perseverance of the marathon coincides with the brand proposition of Jordan's "leap over and new life".

Jordan sports through the marathon to convey to consumers not the end, never stop the pace of the sports spirit, and Jordan sports brand proposition is very consistent.

Ni Zhennian, general manager of Jordan sports, said: "Lanzhou International Marathon is a major sports event in the northwest region. It is a sporting event for the people of Lanzhou. As a national brand, Jordan sports provides top professional sports equipment for the event, which will provide great help for the operation of sports events and the development of sports resources.

In the next three years, Jordan sports will fully assist the Lanzhou International Marathon to do all the work of the tournament operation, help Lanzhou International Marathon to enhance its influence and popularity, and create a brand-new city card through sports.

In order to promote the further development of running projects, Jordan sports has continuously increased the research and development of running products in recent years. In the same period this year, it launched a series of light running shoes, which solved the problems of runners in shoes during runners, and made use of two major solutions:

One is to penetrate the single layer net cloth upper.

Through the large mesh design, let feet get more air, reduce the temperature inside the boots to achieve breathable effect.

The two is the A3CS full palm ventilation system.

Through the circulation design of the system, the sole can breathe fresh air into the running shoes and exhaust the heat.

From shoe upper to sole, a series of running shoes are created to create an all-round ventilation experience for both feet.

Through cool breathable design, light running shoes can bring more pleasure to runners.

On the protective function of runners, Jordan has also made breakthroughs in the series of running shoes. The TPU support bar on both sides of his shoes will strengthen the safety level of the neckline of running shoes, so that the running shoes and shoes should always be attached to both feet.

The supporting plate at the foot of the sole is the safety pillar of the whole running, which assists the arch to achieve the excellent effect of supporting the pition from the front to the back.