July 9th morning, 2011 Tsinghua University Tianlun Tian The mountaineering team held a press conference and a launching ceremony. Xu Tengda, general manager of Tianlun Tian, attended the event at the Tsinghua University's Tianlun Tianshan team climbing the jade Mount Everest as a sponsor. It is learnt that in 2011, Tsinghua University Tianlun Tianshan team will depart for Qinghai jade Mount Everest in July 17th for climbing activities.

　 100 points support, conquer 6178 meters high

At the ceremony, Xie Shihang, captain of the Tianlun mountaineering team at Tsinghua University, introduced this year's peak conditions and team conditions. Considering the strength of the team, considering the factors such as the height of the mountain and the difficulty of climbing, the transportation of the mountains and the difficulty of preparation, the mountaineering team decided to climb the jade Mount Everest in Qinghai province this year.

"This year's mountaineering team is made up of 15 students from different departments and grades in Tsinghua University. These players have been trained for five weeks hard and strict, and have been selected as regular players." Xie Shi Hang explained. Jade Mount Everest, also known as the "cocoa competition" gate peak, at 6178 meters above sea level, is located 10 kilometers east of Kunlun pass, 160 kilometers south of Golmud City, Qinghai province. It is the highest peak in Shandong section of Kunlun. The southern slope of jade Mount Everest is less difficult and less dangerous, which is more suitable for this year's team situation.

It is understood that this Tianlun Tian passed the title. Sponsor In kind, sponsorship and fund sponsorship fully support the jade Mount Everest tour of the Tianlun mountain climbing team of Tsinghua University. Xu Tengda, general manager of Tian Lun Tian, said: "Tian Lun Tian will support and sponsor all outdoor activities of Tsinghua University mountaineering team, and will provide funds and equipment support for all activities of the mountaineering team of Tsinghua University.

Such generous and generous sponsorship provides substantial material support for the activities of the Tsinghua University mountaineering team. For the support of Tsinghua University mountaineering team, Tian Lun Tian does not have the strength to spare. With his hundred percent sincerity, he fully supports the Tianlun mountain climbing team of Tsinghua University successfully climbing the jade Mount Everest.

Entering the University, sales and culture are two.

The opening of outdoor activities brings together a group of college students who love sports and pursue freedom. With the vigorous development of all kinds of sports activities in Colleges and universities, sports culture in Colleges and universities is becoming increasingly strong, and many sports activities are becoming more specialized. Therefore, seeking support from enterprises has become one of the ways to ensure professional or semi professional sports activities of sports associations in Colleges and universities. This is an opportunity for enterprises to display their brands to universities and even to the whole society.

Industry analysis: according to China's higher education development plan (July), the latest statistics are 29 million 600 thousand. With enrollment expansion at 1.3-1.6% per year, enrollment rate will reach 40% in 2020 and 50 million in higher education. Since there is a need for cooperation between universities and enterprises, there is no reason to be indifferent to such a huge potential consumer group. Tianlun's sponsorship of the Tsinghua University mountaineering team has attracted a large number of potential consumers on the one hand. On the other hand, it has enriched the product connotation of tianlentian brand and become the Tianlun sky. brand An important part of the blueprint.