America'S "Big Treasure" To China "Luxury"
4 years ago, when LV opened in Nanjing, it was attacked by mad people.
Someone asked reporters:
Clinique is the great treasure of the United States.
To China is "luxury"?
Luxury goods are subject to tax cuts, but what exactly is "luxury"?
Luxury goods
"?
Is "luxury" extravagant because of "expensive" or "luxury" because of "quality"?
Li Jun, chief overseas investment analyst who has lived in the United States for 9 years, recently quoted an interview with reporters: "in fact, in the west, luxury goods are more" high-end products "in mass consumer goods, and the consumer is still the public.
He introduced: in the United States, Clinique,
Loreal
They are all very popular brands. In the United States, Clinique also has twenty or thirty dollars a bottle, and one hundred dollars can buy a set from cleaning skin to skin care.
The COACH package cost $three hundred or four hundred in the US and $more than 200 after the discount.
"When these things come to China, they will have to pay 40% or even 50% of the heavy taxes.
During the interview, more than one person told reporters, for example, Clinique is the "big treasure" of the United States, but to China is luxury. Is that right?
Reporters asked the interviewees:
Is it 15% down?
Li Jun thought that even if the tariff dropped by 15%, there would still be room for further decline.
According to statistics from the Ministry of Commerce, the average selling price of some luxuries in the mainland is 30% higher than that in Hongkong, 70% higher than in Paris.
He explained, "of course, different products are not the same, many luxury goods are not only related to taxes, but also consumption tax and other taxes and fees."
Overall, however, the reduction of the luxury tax rate is the general trend, and the maximum space can be reduced to the same level as the international price.
Li Jun personally believes that if the tax rate is reduced by 15%, it will promote the consumption of luxury goods in the mainland.
"A few days ago, I bought a bottle of Estee Lauder, 600 yuan a bottle, probably half the price abroad."
He explained, but because of the need to travel abroad to buy round-trip ticket costs, so usually have to buy at home.
Even after a tariff cut, even 15%, he prefers to buy luxury goods in China.
Will you buy 15%?
However, a small survey of some consumers in a large shopping mall in Xinjiekou, Nanjing, found that at least 1/2 of the store thought that even a 15% reduction would not stimulate more domestic purchasing desire.
Most of the respondents were frequented by duty-free shops or going abroad. They said that taking Europe as an example, the largest number of birthplaces was the largest, and the price itself was more reasonable, plus the local encouraged consumption, the tax rebate amounted to 8%-12%.
Therefore, they are more willing to buy luxury goods when they go abroad.
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