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Online Shops Favor Individuality And Brand.

2011/7/20 13:59:00 34

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How to bring online shopping individuation to businesses

Business opportunity

The head of Taobao mall said that online shopping producers can directly face consumers, understand the market information for the first time, and at the same time, reduce prices to consumers.

The cost is reduced, the production process changes accordingly, and producers can use the cost savings to develop personalization and branding.

Since July 1st, the online shop has officially implemented the "real name system".

With the emergence of a large number of complex online shops, the relevant policies of regulatory network pactions have been introduced. How can all online shopping businesses grow healthily?

Personalization and branding will undoubtedly become the more obvious feature of online shopping development.

Consumer participation

commodity

Design

In June this year, the Taobao air mall launched the "air conditioning custom customization, 10000 people's group buying" activities, in 6 days, tens of thousands of Taobao users collected two air conditioning customization program, from appearance to power, function, is based on the results of the consumer's voting and manufacturers actual production tolerance combined, and in a short span of 6 hours, sold 4300 air conditioners, triggered a online shopping boom.

For online shopping personalization to bring business opportunities to businesses, Taobao mall official said, online shopping manufacturers can directly face consumers, the first time to understand the market information, at the same time, for consumers, the price is also reduced.

The cost is reduced, the production process changes accordingly, and producers can use the cost savings to develop personalization and branding.

The environmentally-friendly "diatom mud" produced by Beijing home and Wanda Technology Co., Ltd. is the first to sell the same products in Taobao. The general manager, Dan Yi, said: "there are two kinds of things sold online, one is mass goods, the other is to attract customers and the other is to attract consumers with unique functions, characteristics and shapes.

For thin and out of stock, the branding route is the best choice.

Just competition is the winner.

With the rapid development of online shopping, there are all kinds of special features.

Group buying

The new business models such as overseas purchasing and purchasing have springing up, creating more new business opportunities for the online shopping market. The customer base has spread rapidly from the first tier cities in the past few years to the three or four tier cities and even townships.

Under the premise of ensuring honesty and credit, from the overall scale and development trend of the current online shopping market, self built brand is in the right moment.

According to statistics, the number of netizens under 30 years of age in China has exceeded half of the total number of netizens. They actively pursue individuality and freedom, dislike duplication and duplication. This consumption habit is reflected on the Internet, which has promoted the outstanding personality of online shopping and the trend of brand building.

However, under the pressure of online shopping mode and huge brand competition, some online shops are in violation of business ethics and infringing on consumers' rights and interests.

In this regard, Shan Yi said, for the management of mass goods businesses, if they always run the brand of others, that is to say, the lifeblood is held by others.

If business

Counterfeit goods

That is to drink poison to quench thirst, and finally may be defeated.

Only proper competition and innovative management are prerequisites for businesses to win consumers.