According to media reports, Brazil's famous brand AREZZO will enter the Chinese market, and plans to open 300 stores in China by 2016.

The AREZZO brand was founded by Anderson Bierman 30 years ago, and now has 212 branches, with a turnover of $150 million last year.

The brand has initially achieved international development, and its products are sold to 19 countries and regions. In Saudi Arabia, Venezuela and Paraguay, there are 11 overseas branches, and the first branch in Europe was established in Lisbon, Portugal earlier this year.

According to reports, Anderson Bierman and Hongkong agent PRIMESUCCESS met in a shoe exhibition held in Las Vegas, USA a year ago. After that, the two sides signed a cooperation proposal during a shoe exhibition held in Shanghai.

AREZZO plans to open 5 stores in China before the end of this year, aiming at the high-end consumer market, and expects that the price of each pair of shoes will be around $160.

The brand plans to open 300 stores in China in 2016 with a turnover of US $150 million.

According to the cooperation arrangements between the two sides, the Hongkong company will then invest in China, and AREZZO will be responsible for providing supply, salesmen training and marketing ideas.