Beijing time on July 20, 2011, at 14 p.m. Yao Ming And his team held a news conference in Shanghai to announce the formal retirement. Yao Ming's commercial value is closely related to the luminescence of the NBA stage, many of which are in Quanzhou, Fujian. Shoe enterprises With the light of Yao Ming on the NBA field, he followed his footsteps in the NBA market and the hearts of Chinese people, and gradually opened his fame to Quanzhou. brand But will Yao Ming retire affect the NBA expansion plan of Fujian Quanzhou shoe enterprises?

In recent years, people who are concerned about NBA's attention to the Rockets will find that the brand PEAK from Quanzhou, Fujian has put a lot of advertisements in the TOYOTA center's venues, and gradually started the Quanzhou brand. Nowadays, many people worry that Yao Ming's retirement will affect the further development of Quanzhou shoe enterprises in the NBA market, but Hou Lidong, director of the brand management and Public Relations Department of Quanzhou PEAK Group Limited, admitted to reporters that it would not reduce investment in this area because of this.

Hou Lidong, director of brand management and Public Relations Department of Quanzhou PEAK Group Co., Ltd.: "first of all, PEAK has 15 NBA stars in each team's Stadium, explaining its spirit and products for PEAK brand. So when we first entered the NBA for the Rockets, we also started from the Rockets. This has a lot to do with Yao Ming. At present, we will not reduce the input from the rockets and the input of NBA because of Yao Ming.

It can be said that the news of Yao Ming's retirement was leaked in advance, and many enterprises that were in cooperation with Yao Ming and even the NBA market were caught unprepared. Some of the original business plans might be disrupted, and some of the future promotion strategies of enterprises might be affected. In this regard, Hou Lidong said, although this is a sudden news, but for Quanzhou shoe enterprises, after years of accumulated experience in operation, Quanzhou shoe enterprises have gradually matured, in the face of such a situation will also be more rational.

Hou Lidong, director of brand management and Public Relations Department of Quanzhou PEAK Group Co., Ltd.: "I personally believe that because of Yao Ming's retirement, many shoe companies and sports brands will reduce cooperation with NBA. Because Yao Ming brought NBA's basketball culture to China and brought some Chinese culture to the United States. So what you see is a performance and a fighting spirit in NBA's highest League. He will retire this year, retire next year and retire in the future. He will retire someday, so we will look at it more sensibly.