The nineteenth international clothing and Accessories Fair (CHIC2011) has just ended for more than 3 months. Exhibitors gradually CHIC2012 has gradually entered the horizon when the gradual harvest stage. Recently, CHIC organizers revealed that the registration of entries was officially launched in 2012, and can be found on the CHIC official website to understand the 2012 exhibition area dynamics. According to the organizers, CHIC2012 will be held on 26~29 March 2012, with the theme of "crossing". Around the promotion of CHIC brand value, the organizers put forward higher requirements of service standards, will focus on exhibitors, spectators, activities, culture, on-site services and other aspects of quality control CHIC soft power to enhance.

On the official website of CHIC, the exhibition image of the new year is fresh. The organizers said: "the image in the CHIC2012, we use bright color ink spray to form a visual picture of tension and impact force, a brand new creative and passionate feeling let people feel from the senses to accumulate 20 years of power CHIC strong gas field and penetration."

In fact, as early as CHIC2011 has not yet concluded, exhibitors and spectators have seen the theme of the new exhibition from the media. "Traversing" is a recent buzzword, but it is the most true portrayal of CHIC. In the past 20 years, CHIC has gone through the ups and downs along with the industry.

Through history, CHIC accompany Garment industry Grow and grow. In the past 20 years, the exhibition area of CHIC has been expanded from 11 thousand square meters to 100 thousand square meters in 2008, and 110 thousand square meters in 2011. Over the past 20 years, she has welcomed Pierre Cardan, Ferre and Valentino, who have great influence on China's fashion industry. She has witnessed the growth of large garment group enterprises such as Shanshan, YOUNGOR and Bosideng. She has witnessed the growth of Wenzhou model, Shenzhen women's clothing and Hangzhou style women's wear.

Through history, CHIC is changing from "refraction" industry to "lead" industry. In the past 20 years, the function of CHIC has evolved from a single business platform to a diversified platform for trade promotion, fashion experience and resource exchange. China's clothing forum, China apparel distribution, China clothing brand annual awards and dozens of other related activities have further expanded the professional platform function of CHIC. In the past two years, the CHIC organizers have conducted a series of cross-border attempts. The theme oriented fashion art gallery has incorporated creativity into professional exhibitions through painting, installation, sculpture and other artistic forms. With practical actions, CHIC has gradually become the most fashionable platform with the most fashionable experience, the most advanced and trend leading, the most creative and cross border inspiring.

2012 will be the year of implementation of 12th Five-Year. "Clothing power" The key period of clothing industry is the brand development. Since its foundation, the CHIC organizer has taken "guiding the progress of China's garment industry and promoting the development of China's clothing brand" as the purpose of the exhibition. In 2012, CHIC put forward higher requirements for itself.

Today's CHIC does not scale itself, nor does it blindly expand the number of exhibition areas and exhibitors. CHIC has put forward higher requirements for itself, and has also provided opportunities for exhibitors to participate together. China's clothing market and products are in the accumulation of quantitative change. Under the catalysis of brand forging power, it will eventually bring new growth and explosive force. As Chen Dapeng, executive vice president of the China clothing association, said: "in the past two years, the road of CHIC scale development has come to an end, and then enters the brand new stage of service value."

CHIC2011 is at the junction of 11th Five-Year and 12th Five-Year. In the face of a new development period, the apparel industry professionals will find the past, today and future of the industry through the CHIC situation. While on the way to the growth of China's clothing brand, CHIC will continue to travel all the way. In 2012, it will lead the industry to find more enlightenment from the re crossing.