Ann-Sofie Johansson, the design director of H&M, said the 2011 summer fashion concept is following a new thinking system.

"This summer wear style is inspired by the 70s inspiration to show cool and comfortable gypset charm."

She said gypset refers to the mixture of gypsy and luxurious leisure style, which perfectly interprets the Bohemian charm.

"I like the wide cotton pants with the Gipsy style blouse and Kimono Jacket."

"Lace short dress or lotus leaf overlength dress gives people a summer feeling and is also suitable for office wear when it's hot."

Shorts are still popular, she said.

"They are loose and elegant, and match well with summer sweaters or sweaters."

At the same time, accessories play an important role in the overall style.

"Hair accessories make people feel fresh."

Ann-Sofie said, "my favorite are leather and wooden accessories, matching perfectly with brown flat heels or high heeled sandals, thin belts and shoulder bags."