Today, the costumes of the new generation after 90 are jointly launched by the clothing times and Ordifen international group. fashion Sharon was held in Shanghai. The consumption ability of young people after 90 is increasing. Personalized consumer appeal and the courage to try and change the character will trigger new. business Hotspot.

Experts, scholars and fashion personages in the conference believed that the post-90s generation was very "self" and had a strong desire for expression, and had a unique understanding of fashion. Unlike the post-80s generation, post-90s do not blindly pursue fame and luxury in terms of consumption. This is decided by the economic conditions after the 1990s, but what is more important is the personality. As a result, Mashup, personality, AI Tao and other keywords have become the fashion labels of post-90s.

How to design products that conform to the taste of post-90's for such a large and unique group? Experts say that after 90, they are still in the period of nurturance. Their personality is active and changeable. Instead of designing a single product to cater for them, it is better to change their thinking and sell their needs and ideas to the characteristics of the young generation after 90, which will affect their consumption outlook.

In addition, the fashion industry believes that the growth of the 90s is affected. network The impact is very profound. Many post-90 "labels" are deeply branded on the network. Therefore, how to make good use of the culture of the Internet and seize the business opportunities of e-commerce will be a great business opportunity for the target marketing of young people after 90.

At present, Ordifen group has released the "Ruby" series products designed for the post-90s generation. Its personality, avant-garde and distinctive style are highly sought after by the post-90s girls. Experts at the conference also took the "permanent C" series bicycles on Taobao as a case, and analyzed how to combine classics with fashion and use environmental protection idea to attract young consumers.