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Zhang Yuqin, Chairman Of Hongkong Rain Faction Chairman, &Nbsp, Creates A Legend Of Cowboy Brand Development.

2011/7/25 14:25:00 72

Chairman Brand Entrepreneurship

In 1970s, in a small mountain village in Zibo, Shandong, there was a young man named Zhang Yuqin. The young man was bright, cheerful, hardworking and ambitious. He became a local child king with a passion and natural leadership. He was very famous in the local area. However, he has always been unwilling to be poor. He has a firm belief in his mind: change poverty, create miracles, and live his life.

  


 

 


Hongkong rain cowboy Brand Chairman Mr. Zhang Yuqin

When the poor children were in charge, they came to the rain when they were 18 years old. Because of the many brothers and sisters in their families, Yu Qin, as the elder of the family, decided to give up their studies and began to play the little rain. Cause On the first page of her career, in 1985, Xiao Yu came to "the hometown of Chinese textile" - Zhoucun, Zibo, Shandong, and entered China's famous cowboy company, LAN Yan group. Light rain is diligent, studious, positive, optimistic, fearless and not afraid of fatigue. From an apprenticeship to a water washing worker, and then to a washing master, from a washing master to a quality inspector, from a quality inspector to a workshop leader, rain has done almost every job in the factory. Rain and diligence work hard, prudently, and responsible. Excellent leadership and management capabilities make rain and work quite famous in factories. In order to make them develop in many ways, rain has applied to the company for the position of a salesman, and is responsible for the fabric sales of the factory.


In 80s, business people were usually held by the relatives of the company owners or people with very strong family background. However, a rain boy had nothing to do with a rural boy, two had no experience, and three did not understand the need for various kickbacks and other ways of operation. A lot of colleagues and friends say that rain and work may not be suitable for business, and persuade rain and diligence to do technical work, but do not give up, do not give up, do not abandon the rain and repeated customer visits. A customer called 9 times to hang up the phone. Many colleagues have advised rain and diligent customers to abandon it. But when the rain insisted on making tenth calls to customers, customers were finally touched by the sincerity and persistence of Xiao Yu's diligence. Finally, he agreed to give an interview opportunity and made an appointment for second days at 4 o'clock p.m.


  雨勤滿懷信心來到客戶的工廠,由于客戶忙,雨勤從3點半等到了晚上8點,一刻沒離開座位,始終沒得到客戶的接見,沒吃晚飯的雨勤強忍著餓意默默等待著,終于到了9點,工廠里面的人都下班了,客戶也從辦公室走了出來,看到了雨勤了,終于想起了自己約了雨勤4點談面料采購的事情,客戶連忙跟雨勤道歉,雨勤笑著說沒事,客戶終于被雨勤的誠意和堅持打動,這個大單被雨勤談了下來,并且給雨勤介紹了其他客戶,終于雨勤開始了業(yè)務生涯的第一張單,并且以連續(xù)三個季度業(yè)績第一的成績榮升了公司業(yè)務經理,充滿艱辛,挫折但是也充滿刺激和藝術的業(yè)務生涯,讓雨勤變得更成熟了,更自信,更穩(wěn)重!


In order to realize himself: change poverty, create miracles and live a dream of self, Mr. Zhang Yuqin came to the forefront of reform and opening up in 1998 - Huizhou, founded Guangzhou Xinyu Textile Co., Ltd., and set up a medium-sized textile factory with 500 people. Thanks to Mr. Zhang Yuqin's excellent management, the company's business is booming, and its reputation in the textile industry is enormous. But at this time, Zhang Yu Qin wants to know how to remember more people, remember the products I created, and how to make more customers become the most loyal customers of our products. Finally, the words "brand" sprout in the hearts of Mr. Zhang Yuqin.


How did he create the brand? Mr. Zhang Yuqin came all the way to the international costume metropolis - Hongkong expedition. It was immediately attracted by the strong commercial atmosphere and various international outstanding works. He thought that there were tens of thousands of international brands in Hongkong. If you want to make your career higher, you must smell Hongkong's strong business atmosphere and design more brands. If you want to develop your brand, you must constantly learn the most avant-garde fashion and the most popular elements in Hongkong. Therefore, Mr. Zhang Yuqin resolutely registered the brand of "TOUCHBLUE" Chinese "rain pie" in Hongkong, and set up the brand research and Design Center of "TOUCHBLUE rain faction Cowboy" in Hongkong, and began a brand trip.


  2008年,“TOUCHBLUE”品牌授予廣東恒雨服裝有限公司中國獨家代理運營權,首次進入中國內地,以中文“雨派”譯音,象征著大雨一樣磅礴的氣勢,大雨一樣的派頭澆灌著中國內地大街小巷,并且觸摸著藍天,以環(huán)保、健康活力的意蘊播種在中國消費者的心中,“TOUCHBLUE”象征著年輕、時尚、健康活力,打造“休閑、時尚、個性化、健康活力、富有創(chuàng)造力的牛仔品牌,以顧客需求為出發(fā)點,從顧客生理需求,心理需求,尊重需求為產品研發(fā)基點,持塑造精致環(huán)保新都市牛仔時尚,徹底顛覆傳統(tǒng)的牛仔褲時尚但欠精致的風格,選用堅韌的車線,優(yōu)質的布料,以嚴謹的手工制作及生產線生產,通過細挑驗料,合體裁剪,精工縫制,專業(yè)水洗和新潮印花等多種復雜工序,使牛仔服飾不再是單純的堅固耐用,更賦予了各種充滿個性品味的時尚元素,滲透濃厚的東方色彩 As well as health and environmental protection elements, "TOUCHBLUE" originated from Hongkong's cosmopolitan metropolis, and TOUGHBLUE's inspiration is coming from the fusion and impact of different cultures. It has a unique interpretation of the trend of the future.


In 2009, "TOUCHBLUE rain faction" has been popular with many consumers since entering Shandong. In 2011, TOUCHBLUE will open more stores in Guangdong, Hunan, Fujian, Zhejiang, Hubei, Jiangxi and Sichuan. The first is quality, the second is quality, third is quality. In many cowboy brands, many brands are aborted because of their quality, and because of the inaccuracy of management and positioning, they abandon the way of brand, and the pain of channels is faced with difficulties. Mr. Zhang Yuqin deeply feels that the needs of the people is a jeans brand that pays attention to quality, has scientific management and accurate positioning, and has unimpeded sales throughout China. So Mr. Zhang Yuqin gave Guangdong Hengyu Garments Co., Ltd. the duty to create "one hundred years' brand belonging to the Chinese people", aiming to build the "TOUCHBLUE rain pie" into the first Chinese Cowboy brand.

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