Armani After being exposed to the OEM door, consumers will raise their doubts. Are French Givenchy, British Burberry, Salvatore Ferragamo of the United States, Versace of Italy, and these bright and shining costumes also have the top rich "origin"? The answer is not quite the same. Recently, reporters found on the market in Nanjing that the origin of many big brands is not the so-called famous family. Tunisia, Nigeria, Syria and other countries have become popular production bases.

　　
The quality of "big brands" is different from "inside and outside".

The sales staff of the high-end clothing brands of Dongfang shopping mall and De Ji square generally revealed that the journalist got the information of such an industry: originally, many international brand clothing, the quality of domestic sales and the quality of sale abroad are still different, the products of export are basically imported, and the raw materials for domestic sale are basically domestic procurement. "The same brand, I bought it in the United States several times will not be ugly, and bought in the country, wash one or two times is very ugly, this is the difference between clothing material." A shopper is shopping.

A salesperson of a famous brand shop in Dongfang mall told reporters. Management Men's clothing made in China and abroad accounted for half of the total. "At present, the consumption level is here, if it is all imported from abroad, the price will definitely go up, and many people will not buy it." The salesperson also told reporters that many people do not mind the origin of brand clothes, as long as the price is right. After the exposure of Armani, a small number of customers will ask similar questions, but most people do not mind.

It's not clothes, it's design.

Many big brands are expensive, but are clothes really worth so much money? A sales director of Dongfang shopping mall told reporters that there are many brands of quality technology in mediocre, no wonder, expensive in his design funding. For example, Armani management seems to focus more on Armani design. According to a senior executive of a garment company in the mainland, the proportion of design cost is very large in the cost of clothing. Taking a suit as an example, it may end up selling 500 to 1000 pieces in China, but the design cost may be more than 100 thousand dollars.

"We had planned to buy a full set of design plans for an independent design room in Japan, but considering the high cost, we finally gave up." "The $100 thousand I said is only a mid-level design fee, and some of the top designs are about $200 thousand."

A salesperson in Burberry square, a German Plaza, told reporters that Burberry designers are all made up of top designers from all over the world to design and complete the design and processing in the UK. Some clothes will choose to be processed abroad, but the design cost is inevitable.

Substitute processing is also required.

"It's not easy to help big international brands. You have to look at them." Wu Luming, chairman of Nuo dress, told reporters in Haining's leather clothing enterprises. It turns out that Wu Luming and Armani have been in contact with the company for nearly a year. Armani has visited the staff welfare, canteen, dormitories and factories, and asked for several samples. Both sides have the intention to carry out processing cooperation on leather garments.

"The profit for the processing of large international brands must be much higher than that of ordinary materials processing. At the same time, this is also an opportunity for us to gradually improve our level." Wu Luming said, "another advantage of substitute processing is that it can encourage local enterprises to go autonomously. research and development Route. "