The India Federation of Commerce and industry (ASSOCHAM) interacted with 2000 young people aged 13-21 and evaluated the clothing buying tendency of 10 urban adolescents (200 respondents in each city).

The 10 cities are New Delhi, Mumbai, Calcutta, Bangalore, Chennai, Hyderabad, Lucknow, Ahmedabad, Jaipur and Chandigarh.

The survey started in March to June.

The Secretary General of the chamber of Commerce, DS Rawat, said today's

Most of the respondents (65%) said they liked to go shopping with their friends. About 25% said they liked shopping alone, while only 10% said they liked to have family members to go shopping.

In addition, respondents said that most purchases were done after school hours in the evening or at weekends.

1000 of the respondents came from single parent families, 30% of them said their monthly income.

New Delhi teenagers spend more on clothing than other cities, and 55% of respondents say they spend more than 5000 rupees a month.

ASSOCHAM secretary general said fashion conscious teenagers, whether girls or boys, are more concerned about their appearance and are more serious about their clothes.

It is worth noting that most impulse buying is generated when browsing store goods.

In addition, the survey also showed that young people in India liked fashionable and interesting clothes, and they strongly liked wearing modern clothes.

Nike is the most popular sportswear brand among young people, and 25% of respondents agree with the quality control of this brand.

Adidas (20%) ranked second among sportswear brands, while the rest said they preferred Reebok, Puma, woodland (Woodland) and Fila.

In casual wear, Levis is the most popular brand, followed by Lee, Wrangler, Flying Machine, Pepe jeans London (Pepe Jeans London), diesel (Diesel), Spykar, K Lounge (K-Lounge) and cowboy jeans.