Today is France On the end of the summer sale of stores, the sales volume of stores declined, except for the continuous growth of online shopping. According to the French fashion Research Institute, excluding the long-distance sales of e-commerce, sales of textiles and clothing decreased by 6% compared with the same period in 2010. Even though the value of goods and the level of goods last year were flat, the trend has not improved. The sale of retailers has declined due to the rise in prices.

According to industry reports, there are three main reasons for the disappointing performance during the price reduction period this year, including the climate, the economic situation and the "non regular" sale and sale system. First of all, this year's warm spring climate led consumers to buy summer clothes without waiting for a reduction in price. In June, sales of brand stores increased by 7.4% compared with the same period last year. data The difference is that this year's price reduction starts in June 22nd, and last year was 30. Secondly, the purchasing power of the French is decreasing. They prefer to spend more properly than fill the wardrobe. Finally, the government allowed stores to sell two times a year (winter and summer) for the two time, but they could also be blamed for the "non regular" discount sale system. Most businessmen objected. They believe that the system makes consumers lose their transparency.

Reported that Big shopping mall Because of the patronage of international tourists and its strong purchasing power, as well as the source of tourists and climate, its revenue increased by 8% to 9% compared with last year. E-commerce continued to grow strongly. Sales in the first 4 weeks increased by 19% compared with the same period last year. During the price cut period, the number of new online shoppers increased by about 3 million. At present, France accounts for 70% of Internet households, and the annual growth rate of online shopping is 10%.